SERVICE DESCRIPTION Estimated terms of work Estimated price without VAT

Brand strategy

Research and analysis. Brand positioning and brand platform. The structure of the analytical report: an overview of the market, trends in the category and the main market players, segmentation of the target audience, consumer insight. The brand platform includes: key insight, brand/product attributes, brand benefits (rational/emotional), brand values and character, brand essence 4 weeks from 1 200 000 RUB
Communication strategy Communication strategy is a system of brand interaction with target audiences, developed on the basis of the brand platform 3 weeks from 700 000 RUB

Naming and copyright

Naming from 3 options with a preliminary check according to the FIPS database (up to 3 classes of NCL) 3 weeks from 400 000 RUB
Tagline from 5 option of the tagline with a preliminary check 2 weeks from 200 000 RUB
Brand legend 2 options of the brand legend.
A legend is a short artistic text (up to 2000 characters) that allows you to convey to the consumer the main advantages of the product in an interesting way.
2 weeks from 300 000 RUB

Corporate identity

Corporate identity and logo from 2 options of corporate identity and brand logo and fine-tuning of the chosen concept according to the client's comments 5 weeks from 1 200 000 RUB
Retail design Brand development from scratch or rebranding of existing ones. Zoning, planograms, communications, graphic design, retail book. 6 weeks from 1 400 000 RUB
Digital design Digital product design development 4 weeks from 1 000 000 RUB
Brandbook Rules and recommendations for the use of brand identity 2 weeks from 400 000 RUB

Label and packaging graphic design

Packaging design from 3 options of packaging design and logo, fine-tuning of the selected concept according to the client's comments 4 weeks from 850 000 RUB
Conceptual packaging shape design from 2 options of packaging design and logo, finalization of the chosen concept according to the client's comments 4 weeks from 550 000 RUB
Preparation of original layouts and prepress 1 SKU (1 label) 1 weeks from 40 000 RUB


Creative idea and promotion concept Description of the concept and key communication idea, basic image or visuals, slogan / key message of the brand, principles of creative brand communication, according to the target audience segmentation 3 weeks from 800 000 RUB
Product key visual or promotion key visual from 2 options of product key visual or key visual promotions 2 weeks from 300 000 RUB

Estimated cost and terms of work are indicated.
After discussing the tasks an individual proposal will be prepared taking into account the specifics of your project.
Information on this page is not a public offer.

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