|SERVICE||DESCRIPTION||Estimated terms of work||Estimated price without VAT|
|Research and analysis. Brand positioning and brand platform.||The structure of the analytical report: an overview of the market, trends in the category and the main market players, segmentation of the target audience, consumer insight. The brand platform includes: key insight, brand/product attributes, brand benefits (rational/emotional), brand values and character, brand essence||4 weeks||from 1 200 000 RUB|
|Communication strategy||Communication strategy is a system of brand interaction with target audiences, developed on the basis of the brand platform||3 weeks||from 700 000 RUB|
Naming and copyright
|Naming||from 3 options with a preliminary check according to the FIPS database (up to 3 classes of NCL)||3 weeks||from 400 000 RUB|
|Tagline||from 5 option of the tagline with a preliminary check||2 weeks||from 200 000 RUB|
|Brand legend||2 options of the brand legend.
A legend is a short artistic text (up to 2000 characters) that allows you to convey to the consumer the main advantages of the product in an interesting way.
|2 weeks||from 300 000 RUB|
|Corporate identity and logo||from 2 options of corporate identity and brand logo and fine-tuning of the chosen concept according to the client's comments||5 weeks||from 900 000 RUB|
|Retail design||Brand development from scratch or rebranding of existing ones. Zoning, planograms, communications, graphic design, retail book.||6 weeks||from 1 400 000 RUB|
|Digital design||Digital product design development||4 weeks||from 800 000 RUB|
|Brandbook||Rules and recommendations for the use of brand identity||2 weeks||from 400 000 RUB|
Label and packaging graphic design
|Packaging design||from 2 options of packaging design and logo, fine-tuning of the selected concept according to the client's comments||4 weeks||from 600 000 RUB|
|Conceptual packaging shape design||from 2 options of packaging design and logo, finalization of the chosen concept according to the client's comments||4 weeks||from 550 000 RUB|
|Preparation of original layouts and prepress||1 SKU (1 label)||1 weeks||from 40 000 RUB|
|Creative idea and promotion concept||Description of the concept and key communication idea, basic image or visuals, slogan / key message of the brand, principles of creative brand communication, according to the target audience segmentation||3 weeks||from 800 000 RUB|
|Product key visual or promotion key visual||from 2 options of product key visual or key visual promotions||2 weeks||from 300 000 RUB|
Estimated cost and terms of work are indicated.
After discussing the tasks an individual proposal will be prepared taking into account the specifics of your project.
Information on this page is not a public offer.