Garnacha Centenaria (D.O. Navarra)

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Garnacha Centenaria (D.O. Navarra)

Garnacha Centenaria (D.O. Navarra)

The idea was to move the bottle front from the labels to the gap between them, placing the wine trademark not on the paper label as it's usually done, but to use the contra form between the labels.

Alexandr Zagorsky, senior art director of Depot: «We tend to see the most obvious things, neglecting the essence. We choose wine looking at its bottle and label. Our simple and straightforward metaphor moves the focus of the consumers’ attention from the label «form» to the bottle «content». However, who said that the form in this case don't need to be perfect?»


Garnacha Centenaria (D.O. Navarra)

Garnacha Centenaria (D.O. Navarra)

Both labels are decorated with illustrations copying medieval engravings. They tell us the story of Sir Galahad, who was a knight of the Round Table chosen to undertake the Quest for the Holy Grail. This legend remains the symbol of search for the truth up to this day. Classic illustration and calligraphy outline the traditions of Crianzas y Viñedos R. Reverte winery, handed down from generation to generation. And of course the illustrations hint that trying this fine and rare wine has much in common with beholding the Grail.
Garnacha Centenaria (D.O. Navarra)

Garnacha Centenaria (D.O. Navarra)

End Date: 06/11/2014
Activity: Alcoholic Drinks