Lipton with Promo Mug '17

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As in past years the inspiration for collectible mugs design was taken from the journeys to the distant parts of the world, from Brazil to Japan, this time we found something amazing nearby, in everyday life. Mugs were decorated with city sketches with cute people, funny dogs — and ordinary wonders that everyone can see, looking up on the clouds or the starry sky.

The promo box of the set, with an unusual purple background and an updated logo, is made in accordance with the latest changes in the brand image of Lipton. Rays diverging from the logo look especially interesting on the dark back.


Vera Zvereva, Art Director of the Depot: «Our approach to design develops together with Lipton. For five years we have been developing numerous promo and regular packaging for this brand, and every time we try to offer our vision. It's great that the customer listens to us, agrees to bright interesting solutions. This is only possible when moving towards each other, a truly trusting relationship. What can be more valuable?»



Client: Unilever
End Date: 09/28/2017