Porridges Angry Birds

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While working on this new product range, Myllyn Paras considered the problem familiar to many parents: kids find healthy food, eg. porridge, unpleasant and not very tasteful. Making the child finish a meal often turns out to be quite a challenge.

Myllyn Paras Angry Birds products engage the kids into a fascinating game with well-known characters and therefore turn into something funinteresting and cool, become «yummy» in children’s eyes. Cereals branded with Angry Birds have already hit the market. There are 8 SKU in the new range: oat, millet, rice, buckwheat, four-grain and three fruit cereals (with peaches, blueberries, strawberries and milk).

Myllyn Paras: «Angry Birds brand is highly popular all over the world, and we are sure that the collaboration with it will come out to be successful for Myllyn Paras and will allow us to acquire a taste for healthy food to many kids.»


Client: Myllyn Paras
End Date: 10/03/2014