Rexona Active Control
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Rexona Active Control motivates people to move actively without worry about excessive sweating. Rexona is a leader at the deodorants and antiperspirants market. The Rexona portfolio consists of different offers with an antibacterial effect. The brand decided to launch a redesign that will unite all the options under one line.
We decided to attract attention the target audience by using bright orange treadmills as the main element of the packaging design. Consumers who are doing sports, focused on achievements or live active and vibrant life will easily understand the idea of positioning of the line. Following all the guidelines of the Unilever global office, the Depot team developed packaging designs for women's and men's fragrances for the Russian market.