Today is the first meeting of the jury of one of the most prestigious marketing award - EFFIE RUSSIA 2014. Among the experts determining the best Russian cases in the field of advertising and marketing communications are two representatives of Depot WPF: managing partners Alexey Andreev and Anna Lukanina.
The EFFIE Award is given for a major achievement in the field of advertising and marketing communications - efficiency. The mission of EFFIE is to promote effective projects and marketing professionals. Effie Russia celebrates the best communication campaigns across the entire spectrum of products and services - from FMCG to financial services and corporate identity. Brands participate and win in 16 major categories of n and 7 special nominations. Projects implemented on Russian market are being assessed in terms of the requirements for effective marketing strategies worldwide.
This year EFFIE RUSSIA runs in a new format – the list of nominations and the procedure of the selection of the requests are now fully consistent with the EFFIE GLOBAL standards and the jury consists of 40 of the most authoritative experts of Russia. Two representatives of Depot WPF are among them – our managing partners Alexey Andreev and Anna Lukanina are working in two different jury groups.
«I participate in the jury for consecutive years but the new format brings new responsibility! Thanks to the organizers for their trust, "- said Alexey Andreev.
In the near future Alexey and Anna promise to share impressions of the jury work and the projects submitted for this year's competition. The award ceremony will be held on the April 22sd in the Metropol Moscow hotel.