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Baikal is an iconic Russian carbonated drink with natural ingredients and an original taste. The name evokes the breathtaking natural beauty of Lake Baikal. We have developed a new packaging design for this much-loved lemonade-based beverage. The packaging design is aimed towards open-minded young denizens of megacities who live in the present moment and yearn to be in touch with nature. Together with the Chernogolovka team, we relaunched Baikal 1977 by creating a new brand visual image that goes hand in hand with the platform – a natural source of inspiration.
Baikal is both the deepest and the cleanest lake on Earth: its crystal-clear waters flow through the lush landscapes, lending magnificent vigor to a wide variety of unique flora over a thousand years. The non-alcoholic refreshing drinks, named after Lake Baikal, are a perfect fusion of two of nature’s gifts: revitalizing water and beneficial herbs. The packaging design immerses us in the timeless and mysterious world of the natural elements, emphasizing notions of purity and power.
Nature is an indispensable source of inspiration and vitality. We are genuinely in love with the nature of Lake Baikal. We want this beverage to give modern urban residents the taste of an invigorating forest walk and a connection with nature, transporting them away from the stresses and strains of big city life. With this aim in mind, Baikal contains fresh coniferous aroma and natural extracts of Siberian herbs.
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