Before the New Year holidays Unilever pleased consumers with the limited edition of Lipton special promo package in the form of Christmas-tree decorations — nesting dolls. The idea and design of the collection have been created by branding agency Depot WPF.
The Christmas series includes four Lipton nesting dolls - from Russia, Spain, India and Japan. Each of them has been worked out in detail: face, eyes, clothes, accessories... All of these things reflects the national character of its owner. The collection of Lipton nesting dolls is a perfect new-year addition. Moreover, it is really long lived because of material strength: the figure is made of tin, which can’t be deformed or fly into pieces.
In support of the promo package the online campaign "Extraordinary regards" was launched. As a result anyone can create a vivid personal congratulations to near and dear ones.