The Branding Source blog offers to assess the new visual identity of Wexler brand that was created by Depot WPF.
Wexler is a Russian company that manufactures tablet computers and e-book readers. This month, it launched a new visual identity, created by Moscow agency Depot WPF.
The new visual identity sets out to appeal to a younger generation with a solution that differs from its competitors. It is personal, and decidedly not technical. Depot WPF also developed the brand positioning and packaging.