The Branding Source: New logo: Wexler

The Branding Source blog offers to assess the new visual identity of Wexler brand that was created by Depot WPF.


Wexler is a Russian company that manufactures tablet computers and e-book readers. This month, it launched a new visual identity, created by Moscow agency Depot WPF.

The new visual identity sets out to appeal to a younger generation with a solution that differs from its competitors. It is personal, and decidedly not technical. Depot WPF also developed the brand positioning and packaging.


 
Previous logo.

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