WEXLER
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We devised the positioning, slogan, visual brand identity and the design of the packaging and other product media. WEXLER’s new company style is an innovative solution within the industry.
Alexander Zagorsky, art director of Depot: «We created an identity that is not «technical» at all: for today’s young people, gadgets are more than just electronic goods — they are everyday items, like a pair of jeans or a cup of coffee in the morning.»
Services rendered:
Design strategy
Research and analysis
Visual identity
Brand positioning
Environmental graphics and navigation signs design
Creative idea and promotion concept
Brand book and retail book
Communication strategy
Brand audit
Label and packaging graphic design
Interface design and WEB
Rebranding
Client:
WEXLER
End Date:
10/30/2012
Activity:
Companies & Services
