WEXLER

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We devised the positioning, slogan, visual brand identity and the design of the packaging and other product media. WEXLER’s new company style is an innovative solution within the industry.

Alexander Zagorsky, art director of Depot: «We created an identity that is not «technical» at all: for today’s young people, gadgets are more than just electronic goods — they are everyday items, like a pair of jeans or a cup of coffee in the morning.»