Depot WPF branding agency presented "Apriori" chocolate new packaging design. This brand is the hallmark of the "Vernost Kachestvu" confectionery factory.
"Apriori" chocolate is produced in accordance with new unique formula developed by the technologists of «Vernost Kachestvu» in accordance with the preferences of Russian consumers. New "Apriori" product range is called "Chocolate tastes collection". The range includes dark, bitter and milk chocolate with exquisite fillings (eg, 'Piedmontese nut' and 'Ginger lemon'), fruits and nuts.
The design concept of the new line is based on the pallet of new chocolate tastes. Every taste matches its own color, and altogether they form a bright kaleidoscope which becomes the key element of packaging design. However, the package remains rather moderate and chaste, taking after the design of the "Apriori" basic range.
According to the consumer survey, the design concept created by Depot WPF fully reflects the brand's manner — confident, self-sufficient, aesthetic and tempting. "Chocolate tastes collection" is already on the sale. There are currently 4 SKUs in the range: 128g, 200g, 240g and 384g.