Apriori
Client:
Services rendered:
Vernost Kachestvu
Research and analysis
Visual identity
Brand audit
Label and packaging graphic design
Apriori chocolate is produced in accordance with new unique formula developed by the technologists of Vernost Kachestvu in accordance with the preferences of Russian consumers. New Apriori product range is called «Chocolate Tastes Collection». The range includes dark, bitter and milk chocolate with exquisite fillings, fruits and nuts. «Chocolate Tastes Collection» is already on the sale. There are currently 4 SKUs in the range: 128g, 200g, 240g and 384g.
The design concept of the new line is based on the pallet of new chocolate tastes. Every taste matches its own color, and altogether they form a bright kaleidoscope which becomes the key element of packaging design. However, the package remains rather moderate and chaste, taking after the design of the Apriori basic range. According to the consumer survey, the design concept created by Depot fully reflects the brand's manner — confident, self-sufficient, aesthetic and tempting.
End Date:
01/22/2015
