48 COPEECK
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48 COPEECK — brand that is well familiar to several generations of customers. It has already become a symbol of the traditional ice cream that can be enjoyed by the whole family.
The aim of the classic line’s redesign was to make the package visually easier, more natural and even premium by emphasizing invariably high product quality. The sober, but at the same time attractive typographic design solution enhances the impression of lightness, handmade look and also highlights the main features of ice cream 48 COPEECK: «100% conformity to the GOST», «№1 in Russia», «consistency of the high quality and good taste».
The aim of the classic line’s redesign was to make the package visually easier, more natural and even premium by emphasizing invariably high product quality. The sober, but at the same time attractive typographic design solution enhances the impression of lightness, handmade look and also highlights the main features of ice cream 48 COPEECK: «100% conformity to the GOST», «№1 in Russia», «consistency of the high quality and good taste».
Alina Kozeeva, Art Director of the project: «We have worked through all the packaging design elements: appetizing product group, typography and texture background. There are only the necessary elements that consumers really wants to see.»
Services rendered:
Label and packaging graphic design
Client:
Nestle
End Date:
07/07/2016
Activity:
Dairy Products
Grocery
