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During this project our team determined the positioning of the brand and came up with the name, logo and packaging design. Jemanny is a light and positive brand, the visual elements of which are in the minimalist style and channel cartoons such as Hello Kitty. Each packet tells a heart-warming and at the same time slightly ironic story about a character invented for this brand — a little female Cupid who fires arrows at birds, rabbits and other creatures.
Services rendered: Design strategy Naming Research and analysis Visual identity Brand positioning Brand audit Label and packaging graphic design
End Date: 04/20/2012
Activity: Grocery Confectionary & Snacks