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Brite is an exclusive brand of paints and vanishes for protection and decoration of wooden surfaces. Brite offers a wide selection of original coatings with organic ingredients for any type of woodworking. Our aim was to create a distinctive packaging design that will help the consumer choose the right product. Inspired by the origins of print typography, the design of every SKU has its unique memorable typefaces that serve as a clear expression of a product’s identity. Hyper-decorative style typography illustrate the effect that different type of coatings can provide to make the consumer initially get the meaning. The individual shapes of letters imprint themselves on different surfaces, working as an immediate cue.