Zvezda

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To bring to market a new line in the segment of «do it yourself» was an ambitious goal set — to develop a brand that does not require advertising investments and thus unmistakably recognizable by the consumer on the shelf. Result — innovative packaging that does not contain the name of the brand, but it is easily recognizable and stands out in a competitive environment. Work has won top prizes at festivals in 2006 — Epica, Golden Drum, MIAF, KIAF.
Client: Dobra Kraska
End Date: 01/22/2006