Chef's Basket KFC

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Only on the week from October 8 to October 14, a special offer was available at Russian KFC restaurants — Chef’s Basket with all kind of chicken cooked according to the secret recipe of Colonel Sanders with 11 herbs and spices. These are wings, legs, strips and bites. The Depot team has developed a limited design for a small basket that, against the background of a general passion for burgers, is reminiscent of the delicious KFC chicken that millions of people in 130 countries like.

In terms of emotional coloring, basketball is a kind of piece of art that you want to share on social networks. Bright and noticeable even at a distance, the design consists of a pixel concept in the form of pieces of chicken with «HYPE» signatures in ovals and bright smiles. Each design element is a chicken dish included in a basket. Red background color will not go unnoticed in the menu or on the table. A text on the contour confirms the «limited» release.

Ivan Smirnov, manager of advertising design for YUM! Brands (KFC): «We are trying to release limited editions to enhance the emotionality of the brand and communication with the audience. KFC has hundreds of thousands of loyal consumers and fans who are looking for impressions from the brand. Chef Basket was an interesting experiment with the design of a cult product, and the Depot team did an excellent job.»

Chef Basket is available in KFC restaurants from October 8 to 14. And after — only on the pages of Depot site.

Client: KFC
End Date: 10/08/2018
Activity: Retail & HoReCa