Chef's Basket KFC
Ivan Smirnov, manager of advertising design for YUM! Brands (KFC): «We are trying to release limited editions to enhance the emotionality of the brand and communication with the audience. KFC has hundreds of thousands of loyal consumers and fans who are looking for impressions from the brand. Chef Basket was an interesting experiment with the design of a cult product, and the Depot team did an excellent job.»
Chef Basket is available in KFC restaurants from October 8 to 14. And after — only on the pages of Depot site.