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Bergen restaurant cooks their meals with prime Norwegian shrimps at trendy food courts in Moscow. Our brief was to to develope a unique brand identity and packaging design for the restaurant. We have developed a unique brand identity using the geographic coordinates symbols. The packaging design idea was based on the identity.
We have reinvented basic packaging shape to stand out from competitors. The shape of the package represents a fearless ship chasing a perfect shrimp in an endless sea. Handdrawn water structures, a neat comma/shrimp sign and minimalistic graphics create a unique style for a streetfood café.
A blue ship is a meal box, an orange shrimp is a sauce holder, the cups are wrapped in sleeves with various illustrations. The new packaging shapes have attracted audience attention and have created the unique atmosphere of sea adventures brave sailors take to bring that special shrimp to you.