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We made several concepts, from understandable and acquainted, to bright and unusual. The client decided to shift away from categorization and chose a bolder option. The main emphasis on the package is on the food zone. The illustrations of flowers and plants accompany the photorealistic image of ripe fruit on the label and the cup. The white logo is located on a black plate and is clearly visible against the background of powdery pink, the same for the entire line.
For yogurt that has such unusual tastes as peach and lime blossom, plum and violet, we have developed a vibrant, juicy design. A new product from Molochnaya Kultura can already be found on the shelves.