In parallel with the withdrawal of new products, the client decided to restyle the existing range. Therefore, we have developed a packaging guide with a detailed description of the brand visual image use. It was necessary to develop a guide applicable to the entire product line of STUDIO PROFESSIONAL brand, which would allow to retain the existing target audience and attract new customers.
Nikita Ivanov, the Designer of Depot: «We noticed that the main package is an unique rhombus-shaped design that is not on the market. We assigned rhombus as a special element of the brand and moved it to the front of the package. The rhomb is functional: it changes color or serves as the location of the photo image in the line of hair, eyelash and eyebrow dyes in relation to the product line.»
Gleb Bobkov, Сo-owner of BIG: «The design of the new series is undoubtedly professional. For the second time in the history of the company, the presentation of the brand for employees, distributors and retailers caused great enthusiasm and interest. By the way, the first brand that caused the same emotions was «Princessa», which was also redesigned by Depot.»