It is not easy to show that a new product adheres to traditional production technologies without resorting to categorical cliches. Depot designers found their inspiration in bright examples of Dutch pottery. The key element of the design concept is the font composition. Lettering is made in a retro style, but noticeably modern. Exquisite lines and intricate curls serve as additional decorations. The absence of complex volumes creates a light and balanced image that corresponds to the premium segment. Graphic elements in the modern heritage style, made in the delicate color palette of Delft porcelain, highlight the product on the cheese shelf.