Depot WPF is an independent, international branding agency. We provide a wide range of branding services and are one of the leading companies in the Russian market. For 20 years we have been contributing towards growth in Russia’s branding industry, which has become a fully-fledged sector of the economy, and we are extremely proud of the role we have played in this progression.
We have successfully completed more than 3000 projects – a firm foundation for the professional ambitions which drive us! We have created a huge number of brands, which have achieved legendary status in the Russian market and been included in textbooks about marketing and design. We are at the top of the list in the Russian ratings for creativity for many years and are the only firm in Russia to have won two Cannes Lions in the design category.
Depot WPF is an acclaimed expert in the field of design and branding, not just in Russia but throughout the world. In 2014 Depot WPF has enter GLBA – an international alliance of seven leading branding agencies in North America, China, Europe, South Africa, Brazil, Turkey and Russia. p>
The agency takes part in the jury for the most prestigious creative competitions (Red Dot, Cannes Lions, Art Directors Club, EFFIE and others); our project files and expert commentaries are published in international professional and industry publications.
Depot WPF's president, Aleksei Andreev, is the co-president of the Association of Branding Companies in Russia (ABCR), and the agency's executive director, Anna Lukanina, is in the committee of the competition of the Russian tourism brand.
«Personal accountability is the guiding principle of a strong marketer»
Co-president and co-founder of Association of Russian Branding Companies. Academic at the Russian Academy of Advertising. Vice-president at the Association of Communication Agencies of Russia. Member of the jury at various Russian and international advertising festivals and competitions: EFFIE, Red Apple, Adfest etc. Alexey has been in the advertising industry since 1993. He founded the agency Depot WPF in 1998; it went on to become one of the leading players in the branding industry in Russia.
“Personal accountability is the guiding principle of a strong marketer. There are no two ways about it. We offer solutions for which we are obliged to be accountable, because we know how costly mistakes can be. That is my personal position and the position of Depot WPF”.
«We keep our eyes wide open at all times»
Anna has over 15 years of successful experience in the sphere of brand design. In 2002 she joined the team of Depot WPF. Currently Anna holds the position of its managing director and partner. She joined the executive committee of the European Packaging Design Association – the EPDA in 2008 (at the time it was known as the Pan-European Association of Brand Design) and was president of this organization from 2011 to 2013. She has been vice-president of the EPDA since 2013. She won an award at the Kotler Awards 2014 for achievements in the field of marketing and advertising in the category 'Branding'. In 2014 Anna won the national «Media Manager of Russia» award. Since 2014 Anna is managing GLBA Moscow (Depot WPF is a part of Global Local Branding Alliance (glba).
“New opportunities, technologies and inventions are appearing each day, in all kinds of areas. We track the latest trends, keep our eyes wide open at all times and constantly ask ourselves whether a particular innovation or idea might be of use to us in our work”.
««Brands live inside us».
He began his creative career in 1990 as a photographer and has worked in marketing and advertising since 1994. He has been the creative director at Depot WPFsince 1998.
Aleksei is one of the most award-winning creative directors in Russia. He is actively involved in all of Depot WPF's projects and always proposes bold strategic and design solutions.
"When you choose to buy a particular brand, what you are obtaining is a sense of your own worth. Brands live inside us".
«There's no such thing as an impossible task!»
Ksenia has worked at Depot WPF since 2011. She believes that there is no such thing as an impossible task, and proves as much on a daily basis. She was recognized as the best account manager at Depot WPF in 2012 and in 2013. Ksenia became operations director of the agency in 2014. And since 2015 she holds the position of the commercial director.
««We strive to examine every point of contact between the brand and the client».
Anastasiya has worked in marketing and advertising since 2006 and has been on the Depot WPF team since 2011.
"The main reason people turn to branding agencies is that they are looking for an eye-catching visual image. And it is often the case that once an agency has created a high-quality, attractive packaging, a logo that sticks out from the crowd and a new corporate identity, it thinks it has done its job. The other way in which the brand is communicated are deemed to be less important. Nonetheless, the way we feel about people is often determined by what they say. A person's character and values are reflected in every statement they make. The same is true of brands. At Depot WPF, when we create a brand we strive to look at every point of contact between the brand and the consumer, and offer the client a concept that is as integrated as possible, in which even the tiniest details have been carefully thought through".
«Our challenge is to create unique solutions in the world where everything is already invented»
Fara's working experience is more than ten years. For such a long period of time he tried himself at ATL, BTL, MEDIA, PR and Event activities. He also has branding working back-ground from 2006.
He carries on the advertising project in Central Asia — AdAsia, holds a position of co-producer Red Jolbors Fest co-producer. Fara was rewarded at different levels creative festivals which includes Cannes lions. In 2015 Fara Kuchkarov became strategist of Depot WPF and was also rewarded as "Multitasker of the year"according to his working progress during this time".
"We are facing an incredible challenge is to create unique solutions in a world where everything is already invented. It inspires and motivates me to work".
«I am inspired by a great amount of talented people around me».
Joined the Depot WPF's team in 1999.
Svetlana is responsible for the financial flows management, financial planning and reporting branding agency.
"At first it was a really big challenge for me! It requires a lot of responsibility, new knowledge and ambitions ... But now I am inspired by a great amount of talented young people full of optimism around me. This feeling makes me confident and i sincerely believe that Depot WPF's team is invincible".
«Be the change you want to see in the world»
Vera graduated from the Institute of Modern Art with a distinction in graphic design.
She has been in the Depot WPF team since 2010.
She took part in the exhibition 'Packaging Design: Made in Russia' and has created dozens of successful projects, many of which have won top prizes at international advertising and design contests and festivals: the Pentawards, Epica, Golden Hammer, Garlic, Idea, etc.
«Sometimes a package excites people, even more than its content».
He graduated from the All-Russian State Institute of Cinematography and in 2005 started his professional career in Depot WPF branding agency.
Andrey is sure that sometimes a package excites people, even more than its content. No doubt that the appearance of a product or a corporate identity affects people's attitudes to goods of different categories. However, packaging design let us not only "manipulate" people, but also change the world for the better!
Honorary member of the Art Directors Club Russia (ADCR).
At the end of 2015 he was recognized by Depot WPF's team as "Batman of the year" and also received the corporate title of "Irreplaceable specialist of the year".
«A brand is not a company, not a logo, not a package, or even a product. A brand is a feeling.
Graduated from the Moscow State Pedagogical University, Faculty of Social Psychology and from the first educational year was n strong belief that branding and psychology (especially social) are closely related. Decided to move from theory to practice and joined Depot WPF team.
Depot WPF - победитель множества фестивалей - российских и международных.
Depot WPF - самое креативное брендинговое агентство пятилетия (рейтинг АКАР).
Depot WPF - единственный в России обладатель Каннского Льва в категории "Дизайн"
В 2008 году Depot WPF совместно с Mildberry основали Ассоциацию Брендинговых Компаний России (АБКР). Основной задачей Ассоциации является развитие российской индустрии брендинговых услуг, а также популяризация брендинга как важнейшего бизнес-инструмента.
Исполнительный директор Depot WPF Анна Луканина — президент Европейской ассоциации дизайна упаковки (EPDA).
Алексей Андреев и Алексей Фадеев - академики Российской Академии Рекламы.
Depot WPF - победитель множества фестивалей - российских и международных.