Depot is an independent, international branding agency. We provide a wide range of branding services and are one of the leading companies in the Russian market. For 20 years we have been contributing towards growth in Russia’s branding industry, which has become a fully-fledged sector of the economy, and we are extremely proud of the role we have played in this progression.
We have successfully completed more than 3000 projects – a firm foundation for the professional ambitions which drive us! We have created a huge number of brands, which have achieved legendary status in the Russian market and been included in textbooks about marketing and design. We are at the top of the list in the Russian ratings for creativity for many years and are the only firm in Russia to have won two Cannes Lions in the design category.
Depot is an acclaimed expert in the field of design and branding, not just in Russia but throughout the world. In 2014 Depot WPF has enter GLBA – an international alliance of seven leading branding agencies in North America, China, Europe, South Africa, Brazil, Turkey and Russia. p>
The agency takes part in the jury for the most prestigious creative competitions (Red Dot, Cannes Lions, Art Directors Club, EFFIE and others); our project files and expert commentaries are published in international professional and industry publications.
Depot's president, Aleksei Andreev, is the co-president of the Association of Branding Companies in Russia (ABCR), and the agency's executive director, Anna Lukanina, is in the committee of the competition of the Russian tourism brand.
«Personal accountability is the guiding principle of a strong marketer»
Vice-president and co-founder of Association of Russian Branding Companies. Academic at the Russian Academy of Advertising. Vice-president at the Association of Communication Agencies of Russia. Member of the jury at various Russian and international advertising festivals and competitions: EFFIE, Red Apple, Adfest etc. Alexey has been in the advertising industry since 1993. He founded the agency Depot in 1998; it went on to become one of the leading players in the branding industry in Russia.
“Personal accountability is the guiding principle of a strong marketer. There are no two ways about it. We offer solutions for which we are obliged to be accountable, because we know how costly mistakes can be. That is my personal position and the position of Depot”.
«We keep our eyes wide open at all times»
Anna has over 15 years of successful experience in the sphere of brand design. In 2002 she joined the team of Depot. Currently Anna holds the position of its managing director and partner. She joined the executive committee of the European Packaging Design Association – the EPDA in 2008 (at the time it was known as the Pan-European Association of Brand Design) and was president of this organization from 2011 to 2013. She was a board member of the EPDA from 2013 to 2019. Anna won an award at the Kotler Awards 2014 for achievements in the field of marketing and advertising in the 'Branding' category. In 2014 Anna won the national «Media Manager of Russia» award. Since 2014 Anna is managing GLBA Moscow. In 2019 Anna became a president of Association of Russian Branding Companies.
“New opportunities, technologies and inventions are appearing each day, in all kinds of areas. We track the latest trends, keep our eyes wide open at all times and constantly ask ourselves whether a particular innovation or idea might be of use to us in our work”.
«Brands live inside us»
He began his creative career in 1990 as a photographer and has worked in marketing and advertising since 1994. He has been the creative director at Depot since 1998.
Aleksei is one of the most award-winning creative directors in Russia. He is actively involved in all of Depot projects and always proposes bold strategic and design solutions.
"When you choose to buy a particular brand, what you are obtaining is a sense of your own worth. Brands live inside us".
«There's no such thing as an impossible task!»
Ksenia has worked at Depot since 2011. She believes that there is no such thing as an impossible task, and proves as much on a daily basis. She was recognized as the best account manager at Depot in 2012 and in 2013. Ksenia became operations director of the agency in 2014. And since 2015 she holds the position of the commercial director.
«We strive to examine every point of contact between the brand and the client»
Anastasiya has worked in marketing and advertising since 2006 and has been on the Depot team since 2011.
"The main reason people turn to branding agencies is that they are looking for an eye-catching visual image. And it is often the case that once an agency has created a high-quality, attractive packaging, a logo that sticks out from the crowd and a new corporate identity, it thinks it has done its job. The other way in which the brand is communicated are deemed to be less important. Nonetheless, the way we feel about people is often determined by what they say. A person's character and values are reflected in every statement they make. The same is true of brands. At Depot, when we create a brand we strive to look at every point of contact between the brand and the consumer, and offer the client a concept that is as integrated as possible, in which even the tiniest details have been carefully thought through".
«Our challenge is to create unique solutions in the world where everything is already invented»
Fara's working experience is more than ten years. For such a long period of time he tried himself at ATL, BTL, MEDIA, PR and Event activities. He also has branding working back-ground from 2006.
He carries on the advertising project in Central Asia — AdAsia, holds a position of co-producer Red Jolbors Fest co-producer. Fara was rewarded at different levels creative festivals which includes Cannes lions. In 2015 Fara Kuchkarov became strategist of Depot and was also rewarded as "Multitasker of the year"according to his working progress during this time".
"We are facing an incredible challenge is to create unique solutions in a world where everything is already invented. It inspires and motivates me to work".
«I am inspired by a great amount of talented people around me»
Joined the Depot team in 1999.
Svetlana is responsible for the financial flows management, financial planning and reporting branding agency.
"At first it was a really big challenge for me! It requires a lot of responsibility, new knowledge and ambitions ... But now I am inspired by a great amount of talented young people full of optimism around me. This feeling makes me confident and i sincerely believe that Depot team is invincible".
Ksenia joined the Depot team in April 2016 and has already showed herself to good advantage. Ksenia deserved the "Advance of the Year" nomination at the corporate awards ceremony of the 2016 year. Moreover, according to the results of work in 2017 she received the "Transformation of the Year" award and took up the position of development director.
Vitaly joined the Depot branding agency in 2005.
Every day, hour, minute and second for more than 10 years he has been helping to customize the user software and communicate securely within the agency, as well as outside it.
As an outcome of the work at Depot in 2016, was honored with the “International Recognition of the Year” award for creativity and non-standard approach, also he won the award “Creative Decision of the Year”, in 2017 and in 2018 he was honored with the award of the Agency “Transformation of the Year”.
«Be the change you want to see in the world»
Vera graduated from the Institute of Modern Art with a distinction in graphic design.
She has been in the Depot team since 2010.
She took part in the exhibition 'Packaging Design: Made in Russia' and has created dozens of successful projects, many of which have won top prizes at international advertising and design contests and festivals: the Pentawards, Epica, Golden Hammer, Garlic, Idea, etc.
«Sometimes a package excites people, even more than its content»
He graduated from the All-Russian State Institute of Cinematography and in 2005 started his professional career in Depot branding agency.
Andrey is sure that sometimes a package excites people, even more than its content. No doubt that the appearance of a product or a corporate identity affects people's attitudes to goods of different categories. However, packaging design let us not only "manipulate" people, but also change the world for the better!
Honorary member of the Art Directors Club Russia (ADCR).
At the end of 2015 he was recognized by Depot team as "Batman of the year" and also received the corporate title of "Irreplaceable specialist of the year".
«Who said that you cannot add some magical frog powder to the dry rationality?»
Jane graduated from Novosibirsk Institute of Arts with a degree in graphic design. Within five years of experience in branding she implemented dozens of successful projects of miscellaneous scopes. She is a rising star of Depot! According to the results of 2015 year she became the " Acquisition of the Year". And in 2017 was considered the "Art-director of the Year".
"Design in branding is cool and precise tool for achieving very exact results. It's like an applied scientific discipline. Who said that you cannot add some magical frog powder to the dry rationality?"
«Brands rule the world, and we create brands»
Vladimir educated at one of the oldest Russian institutions - Saint Petersburg Stieglitz State Academy of Art and Design.The main professional achievement is the Red Dot Design Award in the nomination of Communication Design 2015. He has joined the Depot team in 2018.
“For more than eight years of working in branding, there was a lot of time to find my own creative path, which I try to walk now, run, and sometimes fly. Brands rule the world, and we create brands. It's nice to know that you participate in running the world.”
«Design is not how an item looks like, but how it works»
She graduated from Vitebsk State Technological University with a degree in Communicative Design.Alina has worked for more than five years in this area.She has a lot of successful projects implemented in leading branding agencies.
“It is extremely interesting to work with the appearance of the product or the company's corporate style. But in our business, the main thing is not to be out of line! Design is not how an item looks like, but how it works. ”At the annual corporate Depot award in 2016, she became the “Client's Choice of the Year”. In this nomination Alina wins for the second year in a row.
«Our work requires a daily look at the world in different ways»
Tatyana graduated from the Moscow Universityof Industrial Art, Department of Graphic Design. After she extended her studies and received additional education in the British Higher School of Design in the course “Visual Communications”. She has joined the Depot team in 2015.
“The designer profession is good because each project involves immersion in the subject, revealing new spheres of life for us. I believe that while you treat your work with interest and ready to learn continuously, the result will be good. ”
According to the results of her work at Depot, Tatyana was twice honored with the “Batman of the Year” agency award, in 2016 and 2018.
«Intonation of the visual language which is accurately selected is the key to success!»
He is a graduate of the British High School of Design "Visual Communication" course. A student of Leonid Slavin.
He has joined the Depot team in February 2015. He won the «Multitasker of the Year»award at the agency's corporate award in 2016.
For Raushan, the value in design lies in its consistency and precisely selected intonation of the visual language. Corporate identity and packaging design should reflect the essence of the product offered to the audience as accurately as possible. This approach helps to distinguish companies from competitors!
«In design I appreciate the sense of humor, the idea and the magic!»
Stas was born in Voronezh, where he also graduated as a designer-architect from the University of Architecture and Civil Engineering. Then he studied in Moscow, at the British Higher School of Design on the course of visual communications.
He is in the Depot team since 2015. He worked in Tbilisi for two years. The winner of the international design competitions, including Pentawards, EDA, Fakestival.
According to the results of work in Depot was honored with "Acquisition of the Year" award in 2018.
«The world belongs to those who are happy with it»
Anastasiagraduated from the RANEPA, the faculty of Graphic Design and continued her studies at the Faculty of Visual Communications of the British Higher School of Design.
She joined Depot as an intern in 2016, and since October 2018 she has joined the design team.
Elena graduated from the faculty of management of the National Research University Higher School of Economics. She got an extended education at the NRU HSE School of Design on the course “Communication Design”, where she had been taught byAlexey Fadeev.
She worked as a designer at KPMG and Disney.
She has joined the Depot team in October 2018.
«The design either helps or it's not successful»
Sasha started his career in a small advertising agency in country town. He gained experience while working on the projects. He was working as a team member of different design studios, large publishing house, federal university and at PEPSICO EER design center. Sasha joined Depot team in april 2019.
«I just like what I do»
Anton graduated from the Saratov State Technical University.
He has worked in the Depot team since 2014.
Anton has been engaged in prepress professional preparation of orders for more than 16 years. In 2016, according to the results of his work, he was honored with the “Specialist of the Year” award. Anton wins this nomination for the second year in a row.
«Advertising passes, branding remains»
Sasha graduated from the Moscow State Linguistic University, within its walls she joined the culture of writing texts. She didn’t stop at what she had achieved and got an extended education at the NRU HSE as a graphic designer. Soon she took over the copywriting path.
She worked as a copywriter at BBDO, where she developed theadvertisings, participated at the shootings, created the great ideas, generated the slogans and wrote the numerous presentation lines. She left the inconstant advertising sphere to find something more eternal in the branding field.
She has joined the Depot team in November 2018.
«Branding is the key to success!»
He got his first higher education as a public relation specialist and is currently studying as a brand strategist at the Higher School of Branding.
He has worked in the field of marketing, branding and communications since 2008. His areas of interest are business model development, strategic marketing and branding, communications planning.
He worked in the major international agencies, including SPN Communications, and on the clients’ side.
His main professional goal is to help the business be efficient, to grow it, increase profits and sales. And the key to this is branding!
«Branding is not just «decoration», but a specific set of tools with clear business objectives»
Maksim graduated from MIP Business School of the Technical University of Milan (Politecnico di Milano).
Maksim has diverse experience in marketing and branding projects in Italy,
Germany and Russia, both on the client and consultant side. Skills obtained in international corporations Piaggio Group and Deloitte Digital help him to create value for clients, corresponding to the best world practices.
He became a part of Depot strategic group from July, 2018.
«Depot is an ambitious team of strong and brave people who create beautiful things together»
Irina graduated from MBA of the Higher School of Economics with a degree in Sales and Marketing.
She has worked in branding since 2012, and has experience in managing the department and creating dozens of brands starting from scratch. She loves a hearty perfectionism and a keen sense of humour.
«Brands are built together with the client»
She has been in the agency team since 2018. She graduated from the philological faculty of MSU, has a diploma of the Higher School of Branding in the specialty of "brand management". She speaks several languages, she studied Spanish at the University of Barcelona. All her conscious life, she has worked in sales, marketing and advertising: both on the clients’ side and on the agencies’ side.
«Do not forget to put yourself in the position of your client - this is a useful practice»
She graduated from Plekhanov Russian University of Economics, the faculty of Marketing and then obtained a Master's degree in Arts Management at the University of Technology in Sydney, Australia.
She has joined the team of project leaders in October 2016.
According to the results of her work at Depot, she was twice recognized as the agency's best project leader, in 2017 and 2018. Since July 2018, she has been appointed to the position of a senior project leader.
“Every business has a human face, so you should not perceive the client as a“ hand that feeds ”. It is necessary to understand that an entrepreneur carefully takes care of his business and to allow the third person to work on the company's products is not easy. So, in my work, I try to adhere to the principle of teamwork and in difficult times not to forget to put myself in the place of my client. This is a good practice. ”
«A brand is not a company, not a logo, not a package, or even a product. A brand is a feeling.
Graduated from the Moscow State Pedagogical University, Faculty of Social Psychology and from the first educational year was n strong belief that branding and psychology (especially social) are closely related. Decided to move from theory to practice and joined Depot team.
From July 2018 she is appointed as the operational manager of Depot WPF and is responsible for work planning in the agency.
«The client’s task is our task»
She graduated from the Financial University under the Government of the Russian Federation.
Satisfaction of the final client requests depends on the solution of many subtasks. It is difficult for a customer to be an expert in all matters, which is why it is nice to help in the area of subtasks where our help is especially needed. The client’s task is our task. ”
«Your products can do more if they are well-packed»
She graduated from the Russian Trade and Economic University with a degree in Management. She has experience in marketing and advertising of about 10 years. At the same time she was always interested in graphic design and completed the course with a deep dive in the specialty.She also has the experience in producing commercial photoshoots, can assemble a team starting from a scratch and organize a project of any complexity. She has joined the Depot team in 2017.
“It’s not the product or service that makes a company strong, but the position it occupies in the minds of consumers,” Jack Trout noted back at his time, and I fully agree with him!
«Design is not how an item looks, but how it works»
She graduated from Ulyanovsk State University with a degree in graphic design.She has worked in the field of advertising for more than 10 years. The connection with the graphic design runs through the entire period of her work, despite the change in the direction of activities. Since 2017 she has worked in the Depot team. According to the results of the work at the same year, she received the corporate Depot award “Overcoming of the Year”.
“When I think what Depot’s work as an agency means for me, the words of Italian designer Enrico Tonucci quickly come to my mind:“Think about the content you want to put into the created object, and only then the form will come. The thing will have its spirit. And the spirit, unlike the form, is difficult to copy. " We do not just draw designs, we create brands, we put a special spirit in them, which is supported by a huge work with analytics and strategy. We create designs that work and we are proud of them!
She graduated from the Volgograd Architectural and Construction University. Anastasia has worked in the field of marketing and advertising since 2006. She has 10 years of experience in project management in various fields.
In 2017 she has joined the Depot team. According to the results of work in the same year, on the annual corporative event Depot Awards, she was recognized as the “Acquisition of the Year”, and at the end of 2018 she was appointed to the position of a senior project manager.
«Never miss an opportunity to be fabulous»
Alena started her professional growth on the client side and managed to gain experience both in marketing and in trade. Due to this, every action is used to analyze from the point of view of influence on the business.
She is in Depot team from August, 2018!
"Never miss an opportunity to be fabulous!" - Tina Seelig quote is a source of inspiration for Alena.
«“If the design inspires you to take the product from the shelf – all done properly ”
She graduated from Penza State University with a degree in Advertising.
Irina has worked in marketing and advertising since 2013. She was a "jack of all trades" both in an advertising agency and on the client side. Moreover, she even led her own advertising project!
She has joined the Depot team in August 2018.
«“When you do your work with loving care, the result deserves the love of others”
She graduated from the Moscow State Linguistic University with a degree in teaching and linguistics.
From 2015 to 2017, as a project manager at GVA (Global Venture Alliance) she participated in the implementation of more than 15 Russian and international projects on the development of an enterprise ecosystem, including the GELP 2017 Summit, India-Russia Bridge for Innovations, MEGA Accelerator, Faberlic FMCG Accelerator.
She has worked at Depot team since January 2018
Depot WPF - победитель множества фестивалей - российских и международных.
Depot WPF - самое креативное брендинговое агентство пятилетия (рейтинг АКАР).
Depot WPF - единственный в России обладатель Каннского Льва в категории "Дизайн"
В 2008 году Depot WPF совместно с Mildberry основали Ассоциацию Брендинговых Компаний России (АБКР). Основной задачей Ассоциации является развитие российской индустрии брендинговых услуг, а также популяризация брендинга как важнейшего бизнес-инструмента.
Исполнительный директор Depot WPF Анна Луканина — президент Европейской ассоциации дизайна упаковки (EPDA).
Алексей Андреев и Алексей Фадеев - академики Российской Академии Рекламы.
Depot WPF - победитель множества фестивалей - российских и международных.