Nestlé releases ‘open-hearted’ chocolates
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Nestlé releases ‘open-hearted’ chocolates

19.12.2013
Depot WPF produced the naming and packaging design for a chocolate bar that is unique in the Russian market. The new range ‘S otkrytym serdtsem’ (‘Open-hearted’) is being released under the brand label ‘Rossiya – Schedraya dusha’.

Nestlé releases ‘open-hearted’ chocolates

These chocolates are known for their unconventional shape: Each chunk of chocolate has a little heart carved into it. The new chocolate bar is available in two varieties: tender milk chocolate and traditional dark chocolate with the filling flavour of cocoa beans.

Research has shown that Russian consumers find the new shape of the chocolate bar unusual and intriguing, and that it attracts a lot of interest. During tests, however, it emerged that even if the product is presented on the packaging in a fairly obvious way, potential clients do not always appreciate what makes it so special. Depot WPF was tasked with drawing attention to this specific shape in the naming and in the design.

The new ‘open-hearted’ chocolate bars have added to the range available under the trade mark ‘Rossiya – Schedraya dusha’ and are already on sale.

Project

‘Open-hearted’ chocolates packaging design and naming

‘Open-hearted’ chocolates packaging design and naming

Naming and copywriting, Packaging design, Prepress

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