The agency’s task was to develop key visual и POS displaydesign for the promotional campaign for the new line that would reflect the key advantages of the line and got the attention of the target audience.REXONA «Powder dry» antiperspirants were made by the unique formula with micro powder. It instantly gets dry on the skin and doesn’t leave the unpleasant sticky sensation.
As the key visual the image of a female dancer was chosen/ It is light and gentle but emotional and bright at the same time. The image easily adopts and works great on different carriers.
REXONA brand has appeared in Russia in 1996. Brand quickly took the position of leader of the Russian market of deodorants and despite the strong competition trend in this category over the last years it continues to be the best-selling deodorant (according to Nielsen).