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Unilever has launched a promotion campaign for REXONA Women «Powder dry»

29.04.2015
Depot WPF branding agency has developed key visual и POS display design for the new line of women`s antiperspirants with micro powder.

Unilever has launched a promotion campaign for REXONA Women «Powder dry»

The agency’s task was to develop key visual и POS displaydesign for the promotional campaign for the new line that would reflect the key advantages of the line and got the attention of the target audience.REXONA «Powder dry» antiperspirants were made by the unique formula with micro powder. It instantly gets dry on the skin and doesn’t leave the unpleasant sticky sensation.

As the key visual the image of a female dancer was chosen/ It is light and gentle but emotional and bright at the same time.  The image easily adopts and works great on different carriers.

Rexona Women представляет инновационную линию антиперспирантов «Сухость пудры», key visual промо-кампании разработан брендинговым агентством Depot WPF

Rexona Women представляет инновационную линию антиперспирантов «Сухость пудры», key visual промо-кампании нового продукта разработало брендинговое агентство Depot WPF

Rexona Women представляет инновационную линию антиперспирантов «Сухость пудры», key visual промо-кампании нового продукта разработало брендинговое агентство Depot WPF

REXONA brand has appeared in Russia in 1996. Brand quickly took the position of leader of the Russian market of deodorants and despite the strong competition trend in this category over the last years it continues to be the best-selling deodorant (according to Nielsen).

Project

Rexona key visual

Rexona key visual

Spatial and marketing materials design, Creative concept for brand promotion

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