A complex re-branding project for the jewellery retailer Vangold.

Due to high costs and the public’s lack of trust in manufacturers, buying jewellery in Russia is not as easy as it used to be: it is a serious business that requires a great deal of carefully balanced decision-making. Moreover, people are losing all the ease and charm of the process of selecting a beautiful piece, and the joy of acquiring it. Solution: create a jewellery label which indicates to the consumer, with every aspect of its appearance, that its products are easy to buy and easy to wear.