The creation of the brand identity for ‘Dobycha’ (‘plunder’or ‘extraction’) vodka for the First Volga wine and vodka combine.
Vodka is no ordinary male drink. It has a beautiful, honest history. It is strong and bitter. The ‘Dobycha’brand identity tells a tale of courage, strength and determination. These attributes were conveyed by our designers in the uncompromising design of the bottle and the label, and the ‘chiselled’logo. The quality of the vodka is protected by the chain encircling the bottle and by the engraving on the reverse side.