Design of a new‘1928’ brand for Myllyn Paras Oy Konserni – one of Finland’s biggest manufacturers of flour, cereal, groats, and pasta.

Myllyn Paras is rightly proud of its 85-year history and the fact that it is one of Scandinavia’s oldest companies in this sector. The company’s core principles –maintaining its traditions and ensuring that its products are of high quality and have little impact on the environment– are conveyed by the new brand,‘1928’ Traditional Finnish Quality. The inclusion in the name of the year‘1928’ neatly solves the communication problems the company faced, and is quite suitable as a name for the product. Depot WPF's creative director, Aleksei Fadeev, said: ‘The new brand image indicates that the company’s reputation has withstood the test of time, and that there can be no doubting the quality of the products it makes.’