Papa Care




We designed the brand image for a range of children’s cosmetics and hygiene products with natural ingredients, Papa Care (for the company Biogard). In order to help the company stand out from its rivals, we decided to focus on a feature of consumer insight: new mums’ natural desire to involve their husbands in the process of looking after baby. Using the image of a hands-on and caring father, the image of Papa Care communicates feelings that are unique for the Russian market for children’s cosmetics. When we designed the packaging for the brand Papa Care, we created an image that inspires trust in Dads and affection in Mums.