KARAT
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The new version of KARAT abandoned Soviet-style soft cheeses design including the image of the globe, sweeping letters «Druzhba» (Friendship) and retained only the recognizable color codes of different cheese types. The overall design is minimal, giving it a breath of fresh air for today’s consumer.
The new design of KARAT's flagship product range is a modern interpretation of retro heritage. An extremely complex system is turned into of simple iconic signs inspired by Soviet Suprematism of the beginning of the 20th century.
Simple and striking, this new cheese packaging does away with images of cow pastures and barns with a totally different approach. Using distinct lines and blocks of color, KARAT cheese mixes retro inspiration with a modern and clean approach.
Services rendered:
Design strategy
Research and analysis
Visual identity
Brand positioning
Brand architecture
Brand book and retail book
Brand audit
Label and packaging graphic design
Rebranding
Activity:
Dairy Products
Grocery
Client:
KARAT
End Date:
11/12/2015
