PENTAWARDS contest has announced the members of the international jury in 2015. Our managing partner Anna Lukanina is among them. Together with her colleagues from 10 countries she will judge the works applying for the competition.
PENTAWARDS is one of the most prestigious international contests for packaging design. The leading experts in marketing and branding from all over the world are annually invited to be part of the jury. Since 2007 Girard Caron, a French designer and founder of one of the first marketing agencies in France, Carré Noir, has been the chairman of the jury.
This year the chiefs of the agencies and representatives of brands from 10 countries (UK, France, USA, Japan, Sweden, Australia, Russia, Greece, Thailand and Singapore) joined the jury. Anna Lukanina, the managing partner of Depot WPF, is representing Russia. «I am very pleased with the privilege to represent Russia at Penta — says Anna. — Of course, I won’t be able to vote for the works of Depot WPF. But I hope that there will appear lots of worthy Russian works to support! »
The jury will have to choose the best packaging projects of the year in five categories: Beverages, Food, Body, Other markets, Luxury. The key criteria of evaluation are creativity, innovation, accordance to the brand strategy, and quality of implementation.
More information about rules of the competition, terms and conditions and deadlines is available on the official website.
Last year projects of Depot WPF won Pentawards prizes of all kinds. In our collection of 2014 there are gold, silver and two bronzes of the major packaging contest.