In new edition of epda series "Experts on" we take a look at COSMETICS, which is an important product in the portfolio of epda members. Children’s care brand Papa Care developed by Depot WPF attracted editors attention.
EPDA EXPERTS ON “COSMETICS”
In new edition of epda series "Experts on" we take a look at COSMETICS, which is an important product in the portfolio of epda members. Children’s care brand Papa Care attracted editors attention. The brand was developed by Depot WPF team.
Depot WPF, Russia: Children’s care product range Papa Care
Depot WPF was asked to create a brand for children’s care products made of natural ingredients by Bioguard. The new brand is named ‘Papa Care’ to convey the idea that dads are just as important to babies as mums. The image of a caring father bear is used to communicate the idea that dads play an active role in bringing up a child and convey paternal love, tenderness and concern right from the start of the baby’s life. ‘Mum is the most important person for any baby. (...) But a family is more than just a mum. There are fascinating, multi-faceted relationships between mums, dads and children. When we designed the packaging for ‘Papa Care’, we created an image that would win the approval of fathers and mothers, says Depot WPF’s creative director Alexey Fadeev.
The brand soon won over the target audience and the company was even ranked by Forbes as one of the most successful new brands.