Depot WPF agency developed brand identity for WCFA (World Communication Forum Association). The design is to stress the organization's main values: strive to communications' transparency and lack of borders.
WCFA is an international communicators' community. It's an association uniting 350 communications directors from 55 countries who meet at Davos World Communication Forum every year. They share experience, discuss new trends and ideas.
Depot WPF's brief was to create the community's corporate style that would reflect WCFA's values and mission.
To complete this task, we took rays of light as a visual metaphor of communication. They form WCFA's brand graphics and even shine through the brand's offline applications, such as business cards and posters. All together, we perforated 12 540 holes to stress this transparency in WCFA identity and promo materials.
WCFA's website is to be launched soon: it is being developed by The Story agency with Depot WPF's design support