The Flamesun agency is presenting our international branding alliance GLBA in China. In the latest issue of #WORLD_WPF we are telling more about it.
There are strategy and production departments within the agency. The first one is responsible for market research and brand strategies development, the second one – for copyrighting, design and advertising creative approach. One of the key principles in agency's work is to think as customers think, which means «design is not art, and copyrighting is not just fair words».
While working on a project, the Flamesun team always puts the emphasis on the view of the final consumer. According to the agency's statistics, the majority of Flamesun's clients appreciate such approach: more than 70% of them cooperate with the agency over five years and longer. There are the largest FMCG-producers of China and the whole Asia among them.
From the perspective of Flamesun's director Du Xiaodong, the factors that influence most of all branding and packaging design in China are the following:
- — The whole country is growing by leaps and bounds
- — Attention to consumption convenience/usability
- — Great diversity of sales channels (including online)
Flamesun has a very united collective and a lot of corporate events — from office birthday greetings for all the employees to end-of-year review of agency's work with celebratory dinner and best employees’ awards ceremony. And once a year the agency goes off on a journey.