Acqua Panna

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Acqua Panna - Портфолио Depot

Acqua Panna from Nestle is a premium Italian water from Tuscany. The brand is one of the leaders of the HoReCa segment. The redesign made it possible to expand the line and bring a new PET bottle to the retail store.

We had a task of developing a display concept for retail sales in accordance with the new packaging design. White and orange were selected as the main colours.

Florentine heraldry is the distinctive symbol of the brand. It is located on the exterior of the packing. The shelf container repeats the shape of the bottle, special panels are intended for advertising texts. The smooth lines, the use of glass, the combination of matte and glossy varnishes correspond to the premium segment and attract the buyer’s attention.

The size of the shelves varies according to different bottle sizes.  Shelves have already appeared on brand retailers in the Russian market.
Client: Nestle
End Date: 11/05/2020
Activity: Soft Drinks