Creative idea and promotion concept
The same message can be conveyed in different ways, using different words, images and intonations. We show how this can be done in several variants, one of which becomes the basis of the advertising campaign.
In fact, this is the key idea of advertising communications of the brand. As a rule, it is relevant at the stage of launching a new brand.
Creative promotion concept includes:
– Description of the key communication idea;
– Key image;
– A slogan or a subline.
Creative idea and promotion concept, Communication strategy, Creative texts
Research and analysis, Visual identity, Brand positioning, Creative idea and promotion concept, Brand book and retail book, Brand audit, Rebranding
Design strategy, Creative idea and promotion concept, Brand audit, Label and packaging graphic design
Visual identity, Tagline and descriptor, Environmental graphics and navigation signs design, Creative idea and promotion concept, Brand book and retail book