Tropical: new Iraqi lemonade brand design

Zain Snax

Soft Drinks FMCG – fast-moving consumer goods

Label and packaging graphic design •

Customer: Zain Middle East For Food Industries Ltd.

Industry: Soft drinks, lemonades

Context: Zain Middle East is one of the key beverage manufacturers in Iraq, a Zain International Group company. The Group focuses on industrial and commercial investments in the Middle East. Active since 2008, the company specializes in non-alcoholic beverages based on purified water and natural ingredients in line with global quality standards, which ensure a fresh taste and high consumer trust.

We have already partnered with one of the Zain International companies before to design the OlO potato chips brand.

Objective: Design the logo and packaging for a new brand of premium lemonades for young people. It was essential for us to convey a sense of freshness and freedom, creating a visual identity that would symbolize hot summers, friendly meetings and carefree hedonism.

Solution: We designed the TROPICAL logo. The letter “T,” stylized as a palm tree, became the key element of it and a visual nod to southern regions and a mellow summer vibe. We also placed the symbol on the cap to make the brand recognizable from every angle.

A cocktail straw “popping out” of the letter “I” became an extra detail strengthening the association with cold drinks and the pleasure of quenching your thirst.

For the packaging, we used vibrant, juicy colors and large images of fruits and berries: they catch the eye, highlight the natural ingredients used, and make you want to take a sip to feel refreshed.

Result:

The project created a single visual style for the brand. We designed packaging for eight lemonade flavors, along with two types of branded caps and a box for product transportation and storage. Our effort provided the lemonade line with a solid foundation for the market launch.