IZ.ru

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IZ.ru combines the possibilities of a 24/7 news television channel and a socio-political puplishing house. The task was to develop a corporate style of the portal, reflecting the multimedia orientation of the resource, its presence in the modern digital-communication environment while preserving the continuity of the tradition of the publication.

We corrected the logo by offering the closest to the brand of the newspaper, but more suitable for the modern environment, the inscription, developed a favicon and an icon for the mobile application. Also, after analyzing the competitive environment and current trends, we proposed a new color palette for the brand.
Client: Izvestia
End Date: 08/21/2017