The rebranding of Izvestia newspaper was made by Depot. Since March 13, 2017, the newspaper has appeared in a more respectable A2 format in a new layout. The solution, developed by Depot, makes Izvestia as convenient and enjoyable for reading as possible.
Tatiana Mikolaevskaya, art director of Depot: «Working on the update of Izvestia, we analyzed a huge number of samples of Russian and foreign press. In solving the problem, we relied both on modern trends and on classical techniques of the newspaper design, but first of all we tried to take into account the unique character and traditions of the publication. One of the important changes was the change of format: following the new positioning, the newspaper became wider and «more respectable». In addition to the format, changes were made to the structure of submission of the materials, the layout rules, the font scheme and the color scheme.»
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