Lipton Oriental Collection

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The packaging for Lipton oriental collection demonstrates how it is possible to ins ert the elements of traditional oriental culture in to the world of a modern international brand. In the context of two new items, which the tea line was strengthened by, such elements are porcelain cups on wooden trivets, Chinese hieroglyphs and calligraphic color spots (also with their help the color identification of separate SKU was defined).

New packages design turned out to be orientally harmonious. The whole green tea line got a key-visual, created by Depot, with a message: «Try the taste of beauty!»


Client: Unilever
End Date: 10/19/2017