Within the framework of the project the agency has developed positioning, namimg, visual style and package design. We also have to borne in mind that Severo-Zapad brand should be flexible enough to be implemented in other segments of the market.
Anastasia Tretyakova, Creative Director of Depot: «First of all, we tried to go beyond the bounds of typical meat packaging industry. Our main goal was to create a lifestyle brand for young and drive meat company.»
Jane Struk, Art Director of the project: «Brand truly stands out from others meat products because of its design beyond categories. Severo-Zapad is a very emotional brand you want to trust.»