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Severo-Zapad is a young meat factory founded in St. Petersburg this year. Depot branding agency was requested to create a brand aiming at taking the leading position on North-West market and developing a credible challenge to Moscow competitors.

Within the framework of the project the agency has developed positioning, namimg, visual style and package design. We also have to borne in mind that Severo-Zapad brand should be flexible enough to be implemented in other segments of the market.

Finally we found out a bold solution for the brand. We paid special attention to photo style in visual communication system and concentrated mostly on lifestyle photos together with bright colour codes. Some of key-elements of package design are connected with geolocation of the company. Special text-markers as «from Petersburg» or the main brand name «Severo-Zapad» indicates a territorial belonging of the brand and helps customers to identify a local products on the supermarket shelves.

Anastasia Tretyakova, Creative Director of Depot: «First of all, we tried to go beyond the bounds of typical meat packaging industry. Our main goal was to create a lifestyle brand for young and drive meat company.»

Jane Struk, Art Director of the project: «Brand truly stands out from others meat products because of its design beyond categories. Severo-Zapad is a very emotional brand you want to trust.»