Made in Russia: a style with a Russian character

Creative idea and promotion concept, Communication strategy

Visual identity, Brand book and retail book, Brand audit

Research and analysis, Visual identity, Brand positioning, Creative idea and promotion concept, Brand book and retail book, Brand audit, Rebranding

Design strategy, Visual identity, Creative idea and promotion concept, Brand book and retail book, Rebranding

Visual identity, Tagline and descriptor, Creative idea and promotion concept