Tagline and descriptor

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Slogan can perform different functions. The positioning slogan can add to the brand image revealing the aspects not reflected in naming and design or summarize the brand positioning in a single phrase. The product slogan will reveal the key advantage of the brand, reflect the product properties. The advertising slogans solve the marketing tasks set.

We create:
– Corporate slogans;
– Product slogans;
– Advertising slogans.









Descriptor reflects the sphere of the company business or product specificity. It becomes especially relevant in the cases when there is a need to tell about several aspects of activity simultaneously or shift the emphasis from one component to another. Creation of a descriptor is a process that is rather logic than creative. Here, the certainty of idea delivery and defined selection of words are important as they are minimum.






Samples: