So, we decided to use animal patterns to express this idea.
Distinctive features are the double capsule consisting of a layer of cocoa glaze, liquid sauce, 100% chocolate and ice cream. We had to represent this idea in the design.
We took photos of the real product, it was difficult because the ice cream melted quickly.
We tuned photos of ice cream, which you can see on the packaging for a month.
It was important for us to place the design elements so that the new positions harmoniously existed together with the product line of the Magnat brand. We created a package design for two flavors – pistachio and caramel.