Add to Favorites
We successfully solved the key challenges facing us during the course of the project: presenting the product as something new; emphasizing its modernity and European quality; making the product as distinctive as possible, compared to similar products made by rival companies (boil-in-the-bag groats); clearly communicating the idea that this is a fuss-free, easy-cook risotto; and conveying the diversity of the recipes available. The Italian Dinner product range incorporates 8 varieties of risotto.
Services rendered: Label and packaging graphic design
End Date: 02/15/2008
Activity: Grocery Cereals & Cereal Products