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The requirements for the design of the packaging were that it should be clear, simple and include as much information as possible. It was important to strengthen the company’s image as a leading innovator, offering next-generation products to the market and highlighting the brand’s Scandinavian roots, the fact that it is environmentally friendly, and its premium quality. The design is inspired by the wooden Scandinavian cubes that were once a much-loved children’s game. They were the key motif in the design of the packaging and of the various advertising media.