Depot WPF moved focus from manner to matter
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Depot WPF moved focus from manner to matter

11.06.2014
Crianzas y Viñedos R. Reverte wine producer asked our agency to create packaging that would reflect the ingenuity and delicacy of its Garnacha Centenaria wine. We suggested a bold decision for the conservative category of premium wines.

Depot WPF moved focus from manner to matter

The idea was to move the bottle front from the labels to the gap between them, placing the wine trademark not on the paper label as it's usually done, but to use the contra form between the labels.

“We tend to see the most obvious things, neglecting the essence. We choose wine looking at its bottle and label. Oursimple and straightforward metaphor moves the focus of the consumers’ attention from the label ‘form’ to the bottle ‘content’. However… Who said that the form in this case don't need to be perfect?” — says Depot WPF’s senior art director Alexandr Zagorsky.

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Both labels are decorated with illustrations copying medieval engravings. They tell us the story of Sir Galahad, who was a knight of the Round Table chosen to undertake the Quest for the Holy Grail. This legend remains the symbol of search for the truth up to this day.

Classic illustration and calligraphy outline the traditions of Crianzas y Viñedos R. Reverte winery, handed down from generation to generation. And of course the illustrations hint that trying this fine and rare wine has much in common with beholding the Grail.

дизайн упаковки, дизайн этикетки, разработка бренда вина, креатив, брендинговое агентство Depot WPF, packaging design, wine brand creation, creative, branding agency

дизайн упаковки, дизайн этикетки, разработка бренда вина, креатив, брендинговое агентство Depot WPF, packaging design, wine brand creation, creative, branding agency

дизайн упаковки, дизайн этикетки, разработка бренда вина, внимание к деталям, гравюра, каллиграфия, креатив, брендинговое агентство Depot WPF, packaging design, wine brand creation, attention to detail, creative, branding agency

дизайн упаковки, дизайн этикетки, разработка бренда вина, гравюра, каллиграфия, внимание к деталям, креатив, брендинговое агентство Depot WPF, packaging design, wine brand creation, attention to detail, creative, branding agency

дизайн упаковки, дизайн этикетки, разработка бренда вина, гравюра, каллиграфия, креатив, брендинговое агентство Depot WPF, packaging design, wine brand creation, creative, branding agency

Creative group:

Depot WPF

Creative director: Alexey Fadeev

Art director: Alexandr Zagorsky

Illustrator: Vadim Briksin

Calligrapher: Julia Zhdanova

Designer: Alexandr Kishchenko

Project manager: Ekaterina Lavrova

 

GAP wine

Export responsible: Gabriel Ruiz Lopez

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+7 495 363 22 88

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hello@depotwpf.ru

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