The packaging design of the new cider unites simple graphics the popularity of which is rising at the moment and remarkable paintings of famous Russian & international artists, easily recognised by 100% of target audience.
Drinking cider is a pleasant process which can have an unpredictable ending though. Even for the most famous characters whom you can recognize even in the simpliest graphic. Eat the fruit to the end to make your own story. One day it might become famous, too.