MINSK: Alexey Fadeev advises on packaging at the Belarus Molochnaya international forum

How to design an outstanding brand and to create a new market? Depot WPF’s creative director Alexey Fadeev shared the secrets at the International Export forum in Minsk, Belarus. The event took place on the 10th of July.

Alexey Fadeev spoke about dairy products brands from the customers’ point of view, the death of one-for-all positioning and new target audiences. He took "Vysoko-vysoko" brand designed by Depot WPF as the example. He also explained how to build a brand’s communication strategy with no advertisement budgets.

The export forum took place was held in Minsk on 9-10 of July. Leaders of the industry from Russia, Kazakhstan, Ukraine, Lithuania, Serbia, China, South Korea, Italy, Poland, Azerbaijan, Romania and other countries joined the event. The forum was organized by «Product.BY» magazine.