Metro: how much St.Petersburg is gonna pay for the Olympic Games 2028

Дата публикации: 09.02.2017

According to daily "Metro", Saint-Petersburg can be the place of the Summer Olympic Games in 2028.

They say that the Summer Olympics in 2028 will be in Petersburg. The Russian government does not mind. Experts believe, it's expensive, but not so difficult.
The government is ready to support the candidacy of St. Petersburg as the capital of the Summer Olympics in 2028. This was stated by the Deputy Prime Minister Dmitry Kozak,after choosing from the three cities proposed by the head of the Russian Olympic Committee, Alexander Zhukov. Two other cities were Sochi and Kazan. The Governor Georgy Poltavchenko also told, that in 2004 the city had already applied the request (in the end, Athens won the race). However, each head of the city has declared a desire to take the games since the 80's. During the Anatoly Sobchak’s government  in 1996, they even created a corresponding fund.

Алексей Андреев, Depot WPF
According to Alexey Andreev statement, who is the Managing Partner of Depot WPF and co-president of the Association of Branding Companies of Russia, that  the secret is that the value of the Olympics is increasing  and more important than the financial one. Money is not the option now.

“Holding the Games encourages national exports and tourism," he says. - Assets of the country that have problems with the implementation, during the holding and after the Olympics, find new sales channels - and this is much more important than new stadiums and airport terminals. Holding the Olympics provides "warming" in political relations, focuses on the most positive features of the country, which contributes to the development of social ties, culture and business. Organization of international events is especially useful for  developing countries. By this fact they give a sign to the rest of the world that they are ready for the liberalization. For those countries, which hold the Olympic Games and world championships, it is also good, because positive image and strong reputation are “perishable goods" and require constant confirmation."