Depot WPF developed the brand identity for national creativity ranking, which helps clients understant who is who among advertising, branding and marketing agencies.
Situation
There are so many creative festivals in Russia and all over the world. And their quality differs so much. It’s so difficult to compare their results. And it’s so important for the clients when choosing a creative agency to work with!
Product
Association of Communication Agencies of Russia (ACAR) created a yearly ranking to help clients get their bearings in all the festivals. It’s simple: you choose the industry (advertising, marketing or branding) and you’ll see all festival results of the agencies you’re interested in. All information is carefully gathered and handled for you in one place, so that it’s really easy to compare, dear client.
Solution
The identity of the ranking illustrates its main goal: to compare dozens of low- and high-level festival results – and to announce the names of the most prominent agencies, talented specialists and outstanding projects of the year.
